Graphic design may be one of the easiest businesses for an individual to get into on a shoestring, but maintaining an edge and going the distance requires commitment.  That commitment is what has kept MediaWorks on the front edge of quality graphic design for more than 20 years now.

The process comes with a price tag.  That is why few survive over the long haul.  We recently have gone through a process to be sure we are on top of technology.  Currently, for perhaps the first time, every Mac in our office is on the same version of the same software.  That sounds pretty simple, but it isn’t.  It also wasn’t inexpensive.  Even though we stay fairly current, it required several thousand dollars to move all of our machines to the same level at one time.

There are so many software options out there from the basic ubiquitous PC design option to professional design programs that it is difficult to keep up with all of them.  We see the importance of keeping current on the industry standards and leaving some of the others alone even though they are less expensive.

Coupling that with recent equipment purchases puts us where we need to be to meet clients’ needs.  We also throw in a continual evaluation of our processes and customer service to put us in position to make great impressions.

SIf you haven’t looked at some of our work lately, check out our portfolio at www.mediaworksdesign.com

How do you know when a marketing piece is well designed?

Design is so subjective that it is difficult to know the right way to go.  We see some clients paralyzed by asking too many people for their opinion.  If you get too much input, how do you weight the differing opinions?

Good, quality design is clean and simple.  Good quality design reflects the personality of your organization.  Or, it may reflect the tone of the message you want to convey.  And, the approach of the design may depend on how you plan to use it – a billboard will be significantly different from a brochure.

No matter what your presentation, your design is subordinate to your message.  The design helps covey the message.  The design generally is not the message.  If your design overpowers the message, the design is not effective.

An experienced, professional designer is invaluable in putting your marketing materials together. Trust a professional designer to develop an approach that works for you.  It will be worth the cost.  And, with the right design, your marketing dollars are more effective.

With a proven design team, you should be able to present a concept of your marketing objectives and then let them show you what works.

Take time to look at some of the MediaWorks design samples in the portfolio at www.mediaworksdesign.com.  Talk to us about how we can make great impressions for you.

When trying to do marketing as economical as possible, it is important to evaluate whether cost saving is really economical.

When producing a brochure, direct-mail piece or any other marketing tool, consider the importance of quality design. A good way to evaluate design is based on how you would deal with the marketing piece if it came to you.

Consider the direct mail pieces you receive. What distinguishes the ones you keep from the ones you throw away without a second glance? Chances are, design played a big role in your decision. The same applies for brochures, print ads, billboards and even your website.

You say you can save money on design. But if your marketing piece isn’t getting looked at, you are not saving design cost. You are wasting production costs. Your marketing pieces cost too much money for poor design to make them ineffective.

Quality design is a primary factor in marketing materials. Marketing materials extend from your business card to your website to your sales presentation folder. None of these require excessive spending on design and printing. I often see organizations waste money on over designing materials, but that’s a topic for later.

Take time to look at some of the MediaWorks design samples in the portfolio at www.mediaworksdesign.com. Talk to us about how we can make great impressions for you.